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Implementation
and Maintenance
The
marketplace for paid positioning is
rapidly changing and becoming more
complex. Additional search engines are
becoming involved in paid placements and
partnerships within that arena are
constantly changing. Because search
engines have been SolTech's expertise
since 1993, we have been working with
"pay per click" search engines
long before they were popular forms of
advertising. Our Marketing Team has
experience in working with all the
"pay per click" search engines,
including Overture, Google, and Mama.com,
and understand not only the partnerships
involved and where results are displayed,
but also how best to allocate funds,
implement keyword descriptions and
maintain the listings to maximize click
throughs and dollars.
Upon
discussing specific goals and objectives
with our client, SolTech will recommend
the areas best suited to allocate funds,
which may involve a multiple channel
approach or perhaps concentration in one
particular area.
Our
services include:
Keyword analysis and consultation on which
keywords would most effectively utilize
"pay per click" funds
Creation of unique keyword descriptions
for optimal click throughs
"Pay per click" search engine
allocation strategy and position strategy
to maximize funds—position #1 is not
necessarily the best use of funds
Daily monitoring and position modification
to avoid bid gaps and maximize funds—It
has been noted that up to a 40% increase
in clicks (per dollar) can be gained by
properly optimizing and positioning
keywords
Monthly reports will be generated
detailing the client's account activity
for that month, including the amount of
money spent and average click cost for
each keyword
Provide feedback on trends, which may
include aggressive bidding competition and
new competitors entering or falling out of
the bidding. This information will allow
for strategy revisions.
Arrangement of funds to cover click-throughs
can be done a few ways. Preferably, we
could set up the funds to be withdrawn
directly from the client's account/credit
card with additional funds deposited only
upon receipt of client approval. Or,
SolTech can cover the cost of those funds,
however, additional deposits would not be
made until payment from the client is
received.
Our most popular package is our Basic
service (highly recommended for first
starters)
$50: Initial Set Up Fee (Not including
funds for click throughs)
$15 per
Month: 0-50 keywords
$25 per Month: 51-100 keywords
More
Info:
It is a quick and simple way to purchase
highly targeted cost-per-click (CPC)
advertising,
regardless of your budget. Text billboard
ads are displayed along with search
results on Google, as well as on our
growing network of partner sites. With
more than 200 million searches on Google
and on our partner sites each day, your
Google Text Ads
reach a vast audience.
When we
create a Google text ad, we help you
choose keywords for which your ad
will appear and we manage and specify the
maximum and lowest amount to pay for each
click needed to maintain your ad’s
position on the results page and you only
pay when
someone clicks on your ad.
This whole
process takes about a week from the time
you sign up until the time your site is
live on the internet. While we’re doing
this we also hand submit your site to the
five major
search engines that still accept free hand
submissions (Premium Service Plan*).
We manage
your account daily to ensure your terms
are getting the expected
activity and the cost is staying within
your set budget limits in a 30 day
campaign period.
You will
receive monthly reports of click activity
and stats of ad campaign
>>
Contact us now to get started

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