About Us

The Soltech Site Promotion Management team consists of five highly qualified specialists
in web site design and promotion.

We have been involved in design and promotion on the Net since 1992 so we know the
changes that have occurred over the years with Internet promotion and search engines.
We know what used to work and no longer does, what works now and how to get the most
effective results from your marketing dollar.

Our design, marketing and promotion experience gives us the insight to help you get
the most out of your web site and its promotion. We can guide you in ways to better improve
your click to results ratio and maximize the results of your search engine promotion.

To find our more about how Site Promotion Management can benefit your business call us at
(956) 421-2355 toll free (800)409-2355 or take a look at our web site promotion program.

All of our programs are designed to get you highly qualified new visitors to your site on
a daily basis and improve the profit you make on your web site.

We will first advise you about any major problems with your site that could get in the way
of visitors contacting you oryour signing up directly for your services. You will also be told if
there are any major problems that could get in the way. of your site being listed in the regular
search engine results.

We research and find the best keyword phrases to promote your site which will have the
lowest bids for the most traffic. As part of this step we compare clicks and traffic on the top
ppc search engines. Most businesses can benefit from the use of many, many phrases
in order to get clicks from those people most truly interested in what your site has to offer.
There is a rule of thumb in the industry that one to two word phrases attract browsers and
three to four word phrases attract buyers.

Once we have selected the terms we will sign you up for an account on the ppc search engine group or
groups most likely to get your site the largest amount of qualified traffic. We evaluate which position
will be best, depending on the term and bid amount and get your site up under those terms.
Pay Per Click search engines are the most straightforward form of Internet promotion.
To get your site ranked highly for a specific search term (keyword phrase) you simply
have to out bid your competitors.

Your site will appear on that search engine as well as the related search engines under
“sponsored listings”. On Yahoo they appear at the very top or bottom of pages one, two or three
depending on the position of your bid. On Google the ad listings appear on the right of the regular
listings. Other search engines place the sponsored results mixed in with other regular listings or
sponsored results from various pay per click engines.

Once your site is listed, every time someone clicks on the link that goes to your web site from that
search engine or one of its partners your account gets debited for the amount you bid on that term.

Each PPC search engine has their own partner sites. For instance with Google, if you get a term
placed high enough, that search term will also appear on Earthlink, AOL, Askjeeves, etc.
Each of these partnerships are contracted with the PPC advertising search engine with their own set of rules.
These are not necessarily known by the advertiser. Therefore, you can’t completely
count on where your site will show up on the partner sites.

Usually, if you are placed in the top three spots, your term will appear on their partner sites.

The important factors to consider when using PPC promotion are as follows:

Is your site ready? This holds true any time you are considering promoting your site.
PPC or any other type of web site promotion can get people to your site but keeping them
there or getting them to use your services or purchase your product is up to your site
and what you actually are offering.

What search terms should I use? To select the keyword phrases you should use and
think like a prospective customer or client. What would he or she be likely to type into the
search engines to find a site such as yours. Then, remember that niche phrases are usually
less expensive than the more general and are far more likely to bring you truly qualified traffic.
For instance, “electronics” might be a tempting search term if you are selling a variety of
electronic equipment. However, your return on investment will be higher if you use a term such as
“ Hitachi dvd player”. If you are selling real estate in the Glendale and Pasadena areas of Los Angeles ,
“ los angeles real estate” would be too general a term “ glendale real estate” or “ Pasadena homes”
would be far better.

Which Pay Per Click search engine should I use? The three most popular pay per click
search engines are Google, Overture, and FindWhat, with Ah-Ha and Kanoodle following behind.
The last two get considerably less traffic than the first ones, however the bids are normally
significantly lower. If you have a family oriented site including Ah-Ha in your promotion plans is
probably an excellent idea.

Why should I use SolTech Site Promotion Management? At Soltech Site Promotion Management
we have years of experience in working with pay per click search engines. We can help you choose
the search terms and the PPC search engine which will give you the maximum return on your investment.
By researching and choosing the right terms at the best price in the right search engine we will make
your search engine marketing campaign work for your site.